Horse Experience: Real World Experience:
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Before co-founding EqXcite with Toby Raymond, Janine honed her skills at Retail serving as SR VP Executive Creative Director for a mid sized agency in Detroit, turned a small consulting group in Cinncinnati into a full service agency that won both national and regional awards for its clients while putting many of them on the map, and transformed many a blah brand into a boom brand during her tenure at Leo Burnett Chicago with managing partner James Curry, as SR VP Creative Director. As for awards, Janine’s clients have enjoyed them all. Clio’s, NY Film Festival Awards, Effies (for Effectiveness), Addies, Windy’s, Caddy’s, SIAA awards for the Service Industries, Golden Apples for Healthcare, and more ... by consistently delivering work that stands out, gets noticed and is recognized as the best in its class. But most importantly, it means every dollar spent was a harder working dollar that produced both awareness and results. And that is what has earned Janine a reputation as the Johnny Appleseed of growth, and the Houdini of flat or faltering brands.
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